How Refilling a Printer Ink Cartridge is Like Trying to Do Marketing Yourself

One of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry.
As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the ink [...]

Be Wary of SEO and PR Guarantees

“If it sounds too good to be true, it usually is.”
That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines.
Think about it. Without even asking what industry you’re in, a company is guaranteeing that you will [...]

Why SEO Matters More and More…

Searchers prefer organic results.
Online search has become so efficient that most Internet users are now impatient with anything less than great results.
The finding emerged from the iProspect-sponsored “Blended Search Results Study,” conducted by JupiterResearch and The NPD Group.
Nearly seven out of 10 respondents said they clicked a search result within the first page of results, [...]