Posted on July 12, 2008 by firecrackerpr
One of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry.
As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the ink [...]
Filed under: Google AdWords, branding, marketing, public relations, search engine marketing, search engine optimization | Tagged: Google AdWords, marketing, public relations, search engine optimization, SEO | 1 Comment »
Posted on May 5, 2008 by firecrackerpr
“If it sounds too good to be true, it usually is.”
That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines.
Think about it. Without even asking what industry you’re in, a company is guaranteeing that you will [...]
Filed under: Google AdWords, public relations, search engine optimization | Tagged: PR, public relations, SEO | Leave a Comment »
Posted on April 27, 2008 by firecrackerpr
Having worked in the tech industry for over a decade and lived through the infamous bubble bursting in 2000-2001, I’ve seen firsthand how companies reach for the ax to lay off marketing personnel first and foremost when times get tough. In fact, it’s almost become an unspoken best practice: cut marketing first, finance last.
I’d like [...]
Filed under: marketing | Tagged: competition, marketing, public relations, recession, tradeshow | Leave a Comment »
