Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture.
First off, some don’ts:
-DON’T use acronyms. Acronyms are impersonal and [...]
Filed under: branding | Tagged: brand name, branding, company name, corporate identity | Leave a Comment »
