Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture.
First off, some don’ts:
-DON’T use acronyms. Acronyms are impersonal and [...]
Filed under: branding | Tagged: brand name, branding, company name, corporate identity | Leave a Comment »
This is likely one of the few times that you’ll hear this coming from the mouth of a PR/marketing agency such as Firecracker, but there are instances when marketing spend is a true waste of money.
The first example is the recent color scheme change to Bank of America. At least in Southern California, I’ve noticed [...]
Filed under: marketing | Tagged: branding, customer service, marketing | Leave a Comment »
While it’s considered best practice to use a form to generate leads from marketing efforts, be they landing pages from search engine marketing or simply from your contact page, be very careful in how you treat the leads coming in or it could end up doing more harm than good.
What’s the first thing you think [...]
Filed under: lead generation, marketing | Tagged: branding, customer service, landing pages, marketing, web site | Leave a Comment »
