The Law of Time-Decay for Leads

There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow.
The law is this: as time goes on, the interest [...]

The Most Important PR Tip You’ll Ever Read

With a headline like that, I guess I’d better deliver eh?
But through my years of dealing with editors and reporters, I’ve come to the conclusion that if you do not follow this tip, most of your PR efforts will be futile.
So here it is. If you want to be successful in PR, you need to [...]