How Refilling a Printer Ink Cartridge is Like Trying to Do Marketing Yourself

One of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry.
As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the ink [...]

The Most Important PR Tip You’ll Ever Read

With a headline like that, I guess I’d better deliver eh?
But through my years of dealing with editors and reporters, I’ve come to the conclusion that if you do not follow this tip, most of your PR efforts will be futile.
So here it is. If you want to be successful in PR, you need to [...]

Be Wary of SEO and PR Guarantees

“If it sounds too good to be true, it usually is.”
That’s an axiom that holds true in almost all walks of life, and it should apply to those who see ads that guarantee Page 1 placement on search engines.
Think about it. Without even asking what industry you’re in, a company is guaranteeing that you will [...]