There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow.
The law is this: as time goes on, the interest [...]
Filed under: lead generation, sales | Tagged: lead generation, leads, marketing | Leave a Comment »
While it’s considered best practice to use a form to generate leads from marketing efforts, be they landing pages from search engine marketing or simply from your contact page, be very careful in how you treat the leads coming in or it could end up doing more harm than good.
What’s the first thing you think [...]
Filed under: lead generation, marketing | Tagged: branding, customer service, landing pages, marketing, web site | Leave a Comment »
