How Refilling a Printer Ink Cartridge is Like Trying to Do Marketing Yourself

One of my biggest pet peeves is the razor/razor cartridge business model that drives the ink printer industry.
As most people know, printer companies don’t make anything off the actual printer itself. That’s why they are usually given away free or at a substantial discount. Where they get you is in the re-purchasing of the ink [...]

How to Create Killer Company or Brand Names

Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture.
First off, some don’ts:
-DON’T use acronyms. Acronyms are impersonal and [...]