Posted on June 30, 2008 by firecrackerpr
Google AdWords is literally the greatest thing invented for marketers since sliced bread.
The amount of control and reporting given by Google is astounding, with the ability to control your campaign in real-time and instantly reach a potential market of millions.
What’s made Google AdWords so successful is the relevancy of your ads popping up beside search [...]
Filed under: Google AdWords, search engine marketing | Tagged: Google, Google AdWords, pay per click, ppc, search engine marketing, SEM | Leave a Comment »
Posted on June 16, 2008 by firecrackerpr
Just as important as naming a child who will be pretty much stuck with the name you bestow upon them for the rest of their lives, what you come up with for your new company or product may very well determine the success of your venture.
First off, some don’ts:
-DON’T use acronyms. Acronyms are impersonal and [...]
Filed under: branding | Tagged: brand name, branding, company name, corporate identity | Leave a Comment »
Posted on June 11, 2008 by firecrackerpr
There is an unscientific law that applies to leads you gather, regardless of where they come from. This law applies to leads from Google AdWords, a form on your web site, a message left on your answering machine or a form filled out at a tradeshow.
The law is this: as time goes on, the interest [...]
Filed under: lead generation, sales | Tagged: lead generation, leads, marketing | Leave a Comment »
